Proper Golf Co. started because we couldn’t find a golf brand that looked or felt like the way we actually play.

We’re not out here trying to reinvent golf—we love the game. But we wanted clothes that fit our vibe: clean, minimal, premium—but never too serious.

The kind of gear you can wear from the first tee through the last putt, then straight to whatever’s next.

Our designs are inspired by those unforgettable rounds: perfect weather, the right crew, that one shot you’ll bring up for the rest of the year, and the next one you’ll try to forget.

Golf humbles you, excites you, and brings people together.
Our pieces are made to move with that rhythm.

We wear what we believe: good friends, good fits, good golf.
PLAY PROPER.